Ilana is co-owner of AppleCheeks Reusable Diapers and mother to three girls - Azure, Phoenix and Ione. She's also the owner of A Jaded Mama, a blog about mothering, small business ownership and all things green. When she's not busy coming up with new product ideas, working on social media campaigns and co-managing the business, you'll find her babywearing, cloth diapering, co-sleeping, breastfeeding, raising school-aged children and reading.

Amy is the other co-owner of AppleCheeks Reusable Diapers and mom to three boys - Bailey, Davray, Sacha, and to baby DAUGHTER, River. She's a dedicated and very attached parent and just adores the company of her enormous, gorgeous boys. When she's not busy juggling the company finances, talking on the phone with suppliers and trying to talk Ilana down off a cliff, you'll find her very involved in her community activities and enjoying the great outdoors.

Beth is the Social Media Coordinator for AppleCheeks Reusable Diapers. You can find her on @AppleCheeksDipe on Twitter or Instagram or the Facebook page! Beth has a little boy, Mason, who is 4, two girls, Audrey, who is 3 and Hayden who is closing in on 1! When Beth isn't busy figuring out fun for the AppleCheeks Fans or blogging on Me as a Mommy, she is avoiding housework, breastfeeding, trying to find some space on the couch or in her own bed, or chasing after her older kids with Hayden strapped to her back!

Katie is the Events Coordinator {aka Party Girl} for AppleCheeks Reusable Diapers. Katie has a little boy, Austin, who is 4. You may recognize her from Pickled Pink, the beautiful swim diaper named in her honor! When she isn't busy party planning or working, Katie is playing with Austin, hanging out with Beth, or glued to her iPhone texting Ilana & Amy from the shower.

Social Stuff



Summer is over, but the reveals aren't!

The cooler weather is here, but we got so wrapped up in our Summer of Reveals we forgot to stop!!

We partied AppleCheeks style - TO THE MAX! with all of our fans to reveal Jem, our newest edition to the regular line up to replace Raspberry Sorbet. If you haven't seen our fantastic 80s inspired workout moves, it's about time you checked out this fantastic reveal video:


Then last night we surprised everyone in our Masked Ball Masqurade when we revealed not one, but TWO Halloween Themed Diapers. The team came together in this hilariously spooky (bet you didn't know those two words could be used together!) reveal video of Trick or Cheeks and Boo!

We had lots of fun contests during the event, but wanted to give all of you a chance to show off your creative uses of these festive diapers! We want to see your cutest pumpkins and bats, ghosts and cats! This contest will go through until the weekend after Halloween. The winner will be chosen the first week of November! The winner will receive a Microterry Little Bundle, a size 1 storage sac, & a mini zip with wipes! Start thinking and warm up those cameras! As always, we ask that you show no other diaper brands in your picture and that you are sure to keep things family friendly. Post your picture on our facebook page, instagram it with the hashtag #ACHalloween, or email it in to for your chance to win. We can't wait to see how you creatively make an AppleCheeks part of your child's (or your own???) costume! Don't feel limited - we know Trick or Cheeks and Boo! are festive, but if you have a creative idea involving one of our other colors, we'd love to see that as well!! Enter as many times as you please as long as the costume is different each time!! Happy Halloween everyone!

Nature's Baby Basket presents CHD Lovebirds!

If you haven't already noticed, we have a wonderul group of retailers. Often, these retailers come to us with ideas and we fall in love. One such idea recently came from Sonja of Nature's Baby Basket. Sonja took this idea and made treasures from "trash" and not only has she poured a lot of love and hard work into these, the end result is pretty stinkin' cool!! Each of these lovebird shirts are made from scaps of fabric from us. How exciting for us to be able to see our leftovers turned into something so fantastic and meaningful!! Without further ado, we'll let Sonja tell you in her own words about these new CHD awareness Lovebirds!

In recognition, awareness and support of CHD (congenital heart defects) Nature's Baby Basket created Lovebirds with AppleCheeks Diapers.  The donation from Lovebirds Shirt Sales and any coordinating customized covers will be made to Cardiac Kids (supporting the Sick Kids Foundation in Toronto).

A LOVEBIRD is one of nine species of the genus Agapornis. They are a social and affectionate small bird. Peace.Love.Applecheeks embodies the Lovebird and Nature's Baby Basket wants to honor this social and affectionate small bird and its nature with an exclusive, limited quantity shirt.

So many families in our community have beautiful babes that struggle as heart warriors and we wish to honor these babes!

American Apparel shirts were selected as they are MADE IN THE USA (and no sweatshops)! All fabrics used for the lovebird appliques are the extra pieces from the manufacturing of the AppleCheeks products that we all LOVE!

As they are made with love by hand, the location, pattern, direction the lovebird faces, etc will vary.

Sizes Available (American Apparel T-Shirts have generous sizing):
6-12 months
12-18 Months

Lovebird shirts are $22.99 unless of course you use the code (NBBLOVEAC) Sonja has provided all of you for 10% off!!


The Summer of Reveals

It's been a very busy summer at AppleCheeks, or maybe you already noticed. The summer isn't over yet, as we have another reveal coming August 13th. We are going to Party to the Max as we reveal the newest addition to the Permanent line up. This color will be replacing Raspberry Sorbet which we lovingly said goodbye to in July. Anyway... let's back up some shall we??


In May, we revealed the current Limited Edition, RipTide!! Amy and Ilana had a splashingly good time making this fun reveal video for you:


Right after revealing RipTide, we announced that the next Retailer Exclusive would be revealed soon! We planned an Ice Cream social to reveal Figgylicious, available exclusively at FiggyFuzz Baby Boutique!

At the Ice Cream Social, we announced a contest asking our fans to create an original song for FiggyLicious. As always, you guys did not disappoint! Here's just a couple of our favorites:

A rap by Candice

Another rap by Melissa

A poem by Becca

An extra sweet song by Michelle

High on the creativity of our fans, Amy packed her bags for Mommy Con in Denver as we revealed Bee Happy!! Bee Happy is a swim diaper color exclusive to the Mommy Con events. If you want to get your hands on one, there's still time! Beth is headed to Mommy Con in Memphis with retailer Lil' Tulip's, and then to Philly with retailer FiggyFuzz Baby Boutique!

Once we slowed down just a bit from that, we revealed Get Real, our World Cup diaper and tribute to Brazil! This was a very limited release and was quite the event for our faithful Peace. Love. AppleCheeks. members!


As you can see, it's been a busy summer at AppleCheeks, and it's not quite over yet!! We can't wait to show you the newest member of the AppleCheeks Family on August 13th! Be sure to join the facebook event and all the fun next week! Want a little hint?? Well, we can't tell you anything - but just know these ladies, and all their hair, know how to create a kickin' reveal.


Fan Feature - Meet Natalie!

Once upon a time, we used to do fan features. It was super fun and a great way for us to spotlight some of the fans we knew were really showing their love for AppleCheeks online and in person to those they met in their own communities. We're hoping to bring that feature back and would love to tell the world a little about you!! If you're interested in being a featured fan, please send an email to with your name, links to your social media sites, and a short (seriously, short!!) story about how you found AppleCheeks, and how long you've been using them! You don't have to have a stash that rivals a retail store, or have been using AppleCheeks for the last 15 years to be featured... but you do have to love the brand and not be afraid to show it!!

Today, we want to introduce... ok, most of you probably already know her... we want to tell you a little more about our friend Natalie! If you check out Natalie's instagram feed (@justgnatty) or her blog, it won't take long for you to see that she is FOR SURE a huge fan of her AppleCheeks. We sat down with Natalie and asked her some questions about her experience with AppleCheeks. Here's what she had to say!


Can you tell us a little bit about yourself and your family?

Sure! I've been married to my husband, Aaron, for 14.5 years. We have two kids, Elinor (5) and Grant (2). Since we sat down with Natalie, she's also announced a pregnancy! This is great news since Grant is showing signs of potty training... among other reasons ;) My husband has a home office, so we enjoy eating all three meals as a family! Another benefit is that my husband doesn't have to ask how my day went with the kids...he can hear most of the commotion! Based on what my kids chatter about during playtime, I talk about AppleCheeks a lot! ;) We live in south-central Texas. I am fortunate enough to have a local store (Cloud 9 Baby) that carries AppleCheeks! I don't know of any other people in my city who use them, but I need to find some! ;) Or create other fans, I guess!!


How long have you been using AppleCheeks? How did you find out about them?

  I didn't start using cloth diapers until my son was about 8 months old. It was a perfect storm of multiple issues. My daughter was almost done potty training for night-time, and she was in Pullups. I accidentally washed one she put in the hamper one time, and I was so grossed out by the gel inside!! It took about 3 wash cycles to get rid of it, and I still had to pick the rest off. What a pain! We co-sleep, and I was really tired of inadequate disposable diapers allowing leaks onto my sheets at night. I also read an article about a plant explosion in Japan where the gel inside disposable diapers is made. I was kind of horrified that the demand for that product caused injury and loss of life. I happened to find a great deal on some cloth diapers, and I just decided to go for it! I only bought 12 diapers at first, and I was hooked. A friend and former neighbor, Liz, owns Go, Baby, Go, Shop! in San Antonio (a few hours away, where we visit family from time to time) and I finally decided to place an order for some of the diapers she stocked. Very soon after that, she announced she was going to carry AppleCheeks!! I was intrigued by the option of cover OR pocket, and the overall versatility of the system. When Liz said the brand was in her "short list" of favorite diapers, I couldn't resist! At first I used the AppleCheeks at night. The other two styles I had did not allow for much added absorbency, or a good fit if I tried to add something. I didn't have many diapers, so I was washing every day. But I looked forward to night when I could get the AC otb! I told my husband I might want to buy a few know, just for laundry purposes and maybe so I could see the cute ruffles during the day. ;)

What made you fall in love with AppleCheeks?

  I just loved loved loved the fit. The ruffles are so cute!! And they just didn't feel as stiff or bulky as some other brands I had. They felt like they would be really comfy to wear! I love that the pocket is so generous - I can fit a lot of thirsty fabric in it, AND it's so easy to stuff. A couple of the brands I tried had crazy narrow pockets - there's no way my husband could help me do stuffing! I was always afraid I was going to rip something. I have a fun story about AppleCheeks. My son was visiting my parents for a few hours at their house, and needed a diaper change. My mom said he became very concerned and started looking for me, since I'm the primary diaper changer here. He was about to become really upset, so she went to the diaper bag and pulled out an AppleCheeks. She showed it to him, and she said he smiled and ran to the room to get changed. I think he was worried that the proper diaper changing supplies wouldn't be at her house...but of course, I had sent supplies! ;) I love practicing colors with him now, and I usually let him say what color he wants next! (He likes birdies [Winging It]!)

What's your favorite AppleCheeks color? Do you own it?

Oooooh this is tough. There are so many gorgeous colors! But I think if I had a stash that was half Periwinkle, half Steel Me, I wouldn't cry. ;) I own both! My unicorn was Lake Echo, so I was beyond excited when it was re-released!!

It was the Lake Echo re-release that Natalie really grabbed our attention in our costume contest! Check out her entry - Ilana from the Purple Rain release!


When did you realize you were addicted to AppleCheeks?

  The Beet It stocking. The only reveal before that for me was the Orange You Glad. I thought the company and the fans were bordering on a little crazy! ;) But then, of course, I couldn't wait to see what the Lil' Tulip's exclusive color would be, after all the hubbub. I remember telling my husband, "Don't worry, I don't 'need' whatever it is, I just want to hit refresh constantly so I can see it." And was maroon!! We both graduated from Texas A&M University, and the school colors are maroon and white. I knew then I'd have to purchase it! I'm so thankful my husband is a geek with a fast internet connection in the house, since I managed to snag one of the original stocking that sold out in minutes!! Waiting on that piece of fluff mail and then taking a photo to share made me realize that I might just be hooked! ;)


What does your husband think of the obsession?

He is so very tolerant and kind! He's great at knowing all the official colors and terminology. One time he said, "Maybe for your birthday, you should buy Lake Echo. And then get a diaper Skittled." Or, "Oh, is that the St. Lucia 2?" He's really a good sport. I do not conceal diaper purchases from him or sneak the mail into the house. I find that honesty is the best policy to keeping everyone happy and trusting! :) I do think he had a bit of surprise when I showed him the entire size 1 stash...he knew on paper we had all of those, but did not really realize what it looked like. The size 2 stash is harder to visualize, since it's in use.


If you were on the AppleCheeks team, what would be the next color/print you would release?

  I would love more purple! Something in a nice medium, between Lavender Fields and Purple Rain - like a purple version of Pink About It. I haven't been disappointed yet in what they've come out with, so chances are, I'll be happy with any new release! :)

Thanks so much for spending some time chatting with us Natalie! Sorry if that interview wore you out!


Featured Retailer: Take a Walk on the Green Side

 We love taking some time to sit and chat with our retailers. This week, we've been chatting with Amy from Take a Walk on the Green Side. See what Amy has to say about her store!

First off, can you tell us a little about the family behind the store?  We are a family of 4 and live in the Port of Newcastle (30 mins East of Toronto), in Ontario Canada.  Lucas is 4 and Olivia is almost 3.  Both babies were cloth diapered but have been out of diapers for a year now (bittersweet!).  We are gearing up for Lucas to start school full time in September (weeping).      

What is the name of your store? Take a Walk on the Green Side

When did your store open? June 2012 

How long have you been carrying AppleCheeks?  Since the beginning!  My love of AC's was one of the things that inspired me to start my business.  There was lots of AC love here and only one store locally (30 mins from me) that was carrying Applecheeks at that time.

Do you ship to countries other than your own?  Yes. 

What are your customers saying about AppleCheeks? Will Applecheeks be making trainers in the near future? Yes we will!! They've been in the works for a long time, but we are almost there!!! Do you have any WC or PR in stock? When is the next release? Can I preorder?? Love our Applecheeks!

What are your other top sellers?  Delish Naturals Yum Bum Butter, Tree Hugger Cloth Pads and Tula Baby Carriers. 

What would you like us to know about your store or yourself? Most of the products I offer are products I use in my own home, with my own family.  The majority of products are made in Canada which, while limiting at times, is very important to me. I adore cloth diapers BUT I am more than a cloth diaper business.  I offer greener alternatives to everyday items for all members of your family (yes! even your pets!). 

I am a big cloth diaper advocate.  I am a board member with Cloth for a Cause (a Canadian Cloth Diaper Charity) and also the chapter President of the Southern ON chapter.   

Where can we find you?


Twitter: TAWOTGS



Starting today, Take a Walk on the Green Side is offering 15% off AppleCheeks Swim Diapers! If you haven't gotten your hands on a swim diaper for this summer now's the time. To sweeten the deal, every order placed today (that includes at least one AppleCheeks item) will get an extra little present - and one lucky order will have an AppleCheeks Chico bag added to their shipment!!!

Thanks so much for taking the time to chat with us, Amy!