Social Stuff



Ilana is co-owner of AppleCheeks Reusable Diapers and mother to three girls - Azure, Phoenix and Ione. She's also the owner of A Jaded Mama, a blog about mothering, small business ownership and all things green. When she's not busy coming up with new product ideas, working on social media campaigns and co-managing the business, you'll find her babywearing, cloth diapering, co-sleeping, breastfeeding, raising school-aged children and reading.

Amy is the other co-owner of AppleCheeks Reusable Diapers and mom to three boys - Bailey, Davray, Sacha, and to baby DAUGHTER, River. She's a dedicated and very attached parent and just adores the company of her enormous, gorgeous boys. When she's not busy juggling the company finances, talking on the phone with suppliers and trying to talk Ilana down off a cliff, you'll find her very involved in her community activities and enjoying the great outdoors.

Beth is the Social Media Coordinator for AppleCheeks Reusable Diapers. You can find her on @AppleCheeksDipe on Twitter or Instagram or the Facebook page! Beth has a little boy, Mason, who is 4, two girls, Audrey, who is 3 and Hayden who is closing in on 1! When Beth isn't busy figuring out fun for the AppleCheeks Fans or blogging on Me as a Mommy, she is avoiding housework, breastfeeding, trying to find some space on the couch or in her own bed, or chasing after her older kids with Hayden strapped to her back!

Katie is the Events Coordinator {aka Party Girl} for AppleCheeks Reusable Diapers. Katie has a little boy, Austin, who is 4. You may recognize her from Pickled Pink, the beautiful swim diaper named in her honor! When she isn't busy party planning or working, Katie is playing with Austin, hanging out with Beth, or glued to her iPhone texting Ilana & Amy from the shower.

Dragon's Den

Companies We Support
Our Favourite Blogs

How to Use Your AppleCheeks™ - New and improved!

It's been a long, long, looooooooong time since we developed our original tutorial video, and while not a ton has changed in the last six years or so, a few products have become rather outdated, and we've introduced new products. And so we present the NEW AppleCheeks™ Tutorial Video!


Graduation - it's kinda a big deal.

As you may have already seen on facebook, we're going to be saying goodbye to two of our ambassadors tomorrow at 3:30 EST. We'll be doing so via a LIVE video stream party on Google+. Since the announcment, we've seen many of you mention you don't know how to go about attending, so we wanted to clear a few things up and make it a little easier on you.

To attend the actual party and be able to chat with us live, you will need a Google+ account. This is a free account if you have a gmail, or any other google account. It does involve some set up time the first time, so we suggest setting it up today or hopping on early tomorrow. Tomorrow, sometime shortly before 3:30, you'll want to go to the party page LINKED HERE. There will be a video, and a chat option for all guests in attendance.


If that's too confusing, fear not. You won't be able to participate in the chat or contests, but you can watch the event live right here on this blog post as it happens tomorrow. Just watch the video below starting anytime after 3:30 EST



The Skinny on the Tags

One of the questions we see/hear most often in our chat group on facebook, Peace. Love. AppleCheeks. is about tags. Here's our side of the tag story, and a quick history on each paired up with their common names on the boards (we just call them tags).

Vintage Tag This is the oldest of the tags and was in use when AppleCheeks was first launched. It was our first attempt at tagging diapers and while it's great, it isn't exactly what we were looking for, so it wasn't used for too long.


Skinny Apple The second generation of AppleCheeks tags, this one has our old logo on it. "Skinny Apple" refers to the size of the apple on the tag - the 'c' in "AppleCheeks". We used this tag for years and it was great, but when we updated our logo in 2011, it was time to update the tag too! You can tell the difference between a Skinny Apple and Vintage tag because skinny apple includes both the "TM" trademark on our logo, and the .ca to point folks to our webiste - the vintage tag is simply the AppleCheeks (with a skinny apple) logo.


Fat Apple As the brand grew, our apples did too. Just kidding... but seriously, the apple (in place of the 'c') in our logo needed some beefing up. We wanted to create an image that would shout AppleCheeks to anyone that was familiar with the brand. We added a little width to our existing apple and the new logo was born, sporting the apple you have all come to know and love. With the advent of a new apple, we also needed new tags to keep our branding consistent and easily recognizable.


Specials As we started releasing special diapers with snap or fleece changes, we wanted to be sure our fans would be able to tell the difference between an AppleCheeks original, and a custom others make. This, paired with the desire to include retailer branding on Retailer Exclusive diapers led us to start creating smaller batches of Special Tags... plus, it's just fun! For now, special tags are only found on special diapers ;)



Because All Royalty Needs Loyal Subjects

On Monday we revealed our newest Limited Edition, Suddenly Royal. 6 months ago when RipTide was revealed we were so pleased with all the favorable responses... but those paled in comparison to the feedback on Suddenly Royal. Apparently this custom color is just what everyone needed.

Even before the color was revealed Suddenly Royal's loyal subjects started lining up.

Fan Erica White surprised us all with this lovely re-mastered rendition of "For the First Time in Forever"

Excel is open to my diaper log
I didn’t know the list was so long
Who knew I owned eight thousand applecheeks?
Four years I’ve stalked FSOT
Why have a stash that's incomplete?
Finally they’re crowning something new!

There’ll be a reveal video
It’ll be totally great!
Wow, am I so ready for this day!

'Cuz for the first time in forever
There’ll be costumes, there’ll be games
For the first time in forever
I can chat with some sweet dames.

Don’t know if I’m deluded or crazy
But if I might be so bold....
For the first time in forever
It just might be GOLD!

I can’t wait to see everyone!
What if I'm the superfan???

Just imagine me crown and all,
Crazily dressed while I'm at work
The picture of a dedicated fan
I suddenly see it upload there, a wicked video, it's not fair!
My browser is too slow for it to load!

I hit refresh and it starts playing,
Which is totally bizarre...
It's nothing like any video thus far!

For the first time in forever
There’ll be a new diaper for my bum
For the first time in forever
I'll get some new fluff for my son

And I know it’s totally crazy
To dream I'd be the fan
But for the first time in forever
At least I’ve got a chance

Don’t you forget, remember please
I'm retiring, this colour's replacing me
Reveal, shmeveal, this really blows.
Crown a new diaper, another one must go

But it’s only nine more days!
It's agony to wait!
Tell the gals to move up the reveal date!

For the first time in forever
I’m getting what I’m dreaming of
A chance to add to my rainbow
A chance to buy new fluff

I wish it was tomorrow,
Why can't it be today?
'Cuz for the first time in forever
For the first time in forever
It's coronation day!


And the lovely Ashley Steele developed this story. She said her daughter was less than impressed... but we thought it was pretty awesome.

Mrs. Robinson and her friend Samoa were getting ready for the royal crowing of the newest family member in Emerald City. All throughout the town people were whispering "what does this new royal look like". Wild Child, the messiest little boy in the town was hoping that the new member wore Royal Blue. Cori was hoping for it to be draped in a nice Forest Green. Everyone had their speculations.
Jem and Joy were busy getting the feast ready. They were making a roast ham with Orange Zest and Lemon Zest.They were Wingin It with the recipes adding Cherry Tomatoes, Plums and Eucalyptus to the Raspberry Sorbet. Some of it looked Delicious and other dishes look Figgylicious, like a feast set for Delishmas times 100. Fresh Lavender from the lavender fields was being harvested to make fragrant candles. Cocoa beans were being harvested for the Dark Chocolate fountain.
Ha-Bum-Bug was the one townsman that was not excited about the royal crowning. Peri asked him what he thought and he said "Boo who, I don't care. I hope it Storms Purple Rain and ruins everything. Or a huge Riptide takes the feast away out to sea. Orange you Glad this is almost over? Only one more week and it'll be done." Peri asked Ha-Bum-Bug "Is this Trick Or Cheeks? You need to Pink About It. No one is not excited for the crowing. You need to Get Real. Have an Appletini and change your attitude and if you can't then you need to Beet It or Steel Me attitude."
Lake Echo was a gorgeous shade of Sailor Blue water. The island of Forget Me Not where the retired royals go to live looked like it was floating on the water off the coast of St. Lucia. Whether the new royal is draped in gold, purple, blue or green it will be welcomed by all of the town folk. Except maybe Ha-Bum-Bug. He needs to realize that Love Happens when new members are added to a family, no matter how big it is already.


We loved these fan tributes so much, Amy and Ilana decided to use them in the reveal video... which by the way was chillingly fun:



During the reveal, we saw two more extremely loyal subjects revealed with these tributes!

Karmen dressed her little man up and created a pretty sweet Jailhouse Rock:

Sweet Guitar dude. Now for his song:


AC threw a party in a special event

All the fans were there with the same intent

The boys were jumpin’ and the girls began to swing

You should have heard all the crazy mama’s sing.
    Let’s Rock, Everybody Let’s Rock!
    Everybody in the PLA block

    Was dancin’ to the AppleCheeks Rock.

Mrs R played the tenor Saxophone
Lake Echo, he was blowin’ on the slide trombone.

St. Lucia had his drums going crash, boom, bang

The whole rhythm section was full of Purple Rain.

    Let’s Rock, Everybody Let’s Rock!

    Everybody in the PLA block

    Was dancin’ to the AppleCheeks Rock.

Color TOC said to the color LZ
You’re the cutest cloth diaper I ever did see.

I sure would be delighted with your company

Come on and do the AppleCheeks Rock with me.

    Let’s Rock, Everybody Let’s Rock!

    Everybody in the PLA block

    Was dancin’ to the AppleCheeks Rock.

The sad Plum was sittin’ on a block of Steel Me.

Way over in the corner weepin’ “Don’t Forget Me.”

Eucalyptus said, “Hey buddy, don’t Pink About It.

If you can’t find Samoa, we’ll just be Wingin’ It.

    Let’s Rock, Everybody Let’s Rock!

    Everybody in the PLA block

    Was dancin’ to the AppleCheeks Rock.

Emerald City said to Jem, “For Heaven’s sake

No one’s lookin’, now’s our chance to make a break.”



Riptide turned to Storm and he said, “Nix, Nix.

I wanna stick around a while and get my kicks.”

    Let’s Rock, Everybody Let’s Rock!

    Everybody in the PLA block

    Was dancin’ to the AppleCheeks Rock.


And the gorgeous Nicole made this a story, and a montoge of a handsome King and his diapers:



Just incase the font is too small, here's Nicole's story:

Once upon a time in a far off land there lived a King named King Baby Preston. King Baby Preston had his entire Kingdom search for the Finest Cloth diapers in all the land.  They brought diapers from near and far and none of them lived up to the expectations King Baby Preston had in mind. This saddened him. One day out of nowhere a diaper fairy appeared! She was the most magical fairy in all the land. She brought forth a BEAUTIFUL diaper! It was so soft to the touch! He asked the fairy what it was called. She replied "Applecheeks!" The minute this diaper hit the bum he was filled with delight! This diaper fairy was no ordinary diaper fairy for she was the Applecheeks Diaper Fairy! She was the most magical of them all! The minute King Baby Preston smiled he melted her heart! She decided to leave him with an entire stash of beauties to enjoy! He decided because they were so soft, and he loved them so much, he would take a nap in his new fluff! She left him many new diapers to enjoy and he shared the news with his entire kingdom declaring them the highest of them all! He lived happily ever after enjoying his beautiful Applecheeks Cloth Diapers! The End...

We aren't sure we can repay these ladies for the effort they put into these, but we're hoping a Little Bundle will encourage them to keep up the awesome work. Ladies, please email Beth with your mailing address and size preference so we can get a diaper out to you!


What to Expect...

... when you've already had your baby and are obsessed with AppleCheeks reveals.

We have noticed an incredible surge in fans and we are ABSOLUTELY LOVING it. That said, there seems to be a whole lot of info flying around that may or may not be quite right. We thought it might be helpful for all of our fans to have a place to refer to when a reveal is announced and they want to have some kind of an idea of what to expect. If you didn't know, we've got our next reveal scheduled for Monday - and we have cordially invited all of our fans to attend this crowning ceremony. This reveal will be for our newest Limited Edition, to replace the gorgeous RipTide.

So here it is, a list of the different types of diapers we release, and what you can expect from each of them. We should probably note... this blog post is written in January 2015, and we DO reserve the right to change things up on you. This is the way it has been, and the way we plan for it to be in the immediate future, but if there's one thing you can expect with our reveals, it's to expect the unexpected!

Regular Line Up These rarely change, so when they do it's kinda a big deal. These 9 solid colors are around and will be around for some time, so it's pretty unusual to have a reveal focused on a regular line up color. When we do make a change to the regular line up, we usually host 2 parties - one to say farewell to the color retiring, and then a month or two later a second to introduce the new regular line up color. Current Regular Line Up colors are: Storm, Lake Echo, Jem, Cherry Tomato, Orange You Glad, Lemon Zest, Appletini, Forget Me Not, St. Lucia

Limited Edition We aim to change our Limited Edition once every 6 months. That means twice a year, you can count on a new solid color from us. Limited Editions are produced in bulk quantity so there will ALWAYS be enough for everyone for it's 6 month lifetime... once those 6 months are over though, you'll have to rely on a retailer that stocks up if you want to get your hands on them. Recent Limited Editions are: Orange You Glad (became regular line up), Steel Me, RipTide

Prints We spend a lot of time developing our prints and we sorta love them. A lot. Each of our prints is a design exclusive to AppleCheeks... and if you think the design work takes time, you should see us perfecting the colors on them. We are always working on the next print, but we don't have any specific timeline on them because we just can't possibly give one but we've averaged a new print every year and a halfish. So far we've only released a few prints, but our hope is to have 2 prints out at any given time. Be on the look out for a brand new print soon... hopefully ;) Current Prints: Love Happens, Winging It Past Prints: Delishous, Wild Child

Holiday Releases About a year ago we tried our hand at something new and released Joy! for Christmas 2013. It was a huge hit and we had lots of fun with it so we decided holiday releases would be a thing! Holiday releases come out as we see fit, but you can set them apart by their fancy smanchy tags. These diapers are also slightly more limited than any of our others. We aim to meet the initial demand, but once the first run is over, they're gone. Luckily for you, many of our retailers like to stock up on these, so they're available for awhile... but we make no promises about how long! Holiday Releases: Joy!, Pink About It, Trick or Cheeks, Boo!, Delishmas

Swim Diapers Summertime is funtime. We have no real set schedule for swim diapers as they are a very seasonal item. In the past, we've averaged a 2 year lifespan on colors, but we aren't going to tie ourselves to that schedule. Current Swim: Totally Twilight (released 2013), Pickled Pink (2013), Mojito (2012)

Retailer Exclusives These reveals are a little bit special since a retailer exclusive diaper is only available at one retailer. We try to alternate between Canadian and US retailers because we know shipping across borders can sometimes be a bit insane. At these reveals, the retailer is much more involved and acts as a co-host instead of "just" a participant. Retailer Exclusives: Beet It, Emerald City, FiggyLicious

Extra Special Reveals There is NO promises on this one. No set timeline, no real "what to expect" idea, but we figured we better throw this one in there and explain what has happened in the past. Our first Extra Special Diaper was Cocoa Bean - we produced 20 diapers and auctioned them off for Feed the Children. These have an additional tag on the wing to show their authenticity. Ha Bum Bug had no reveal or even an announcement. We created these diapers as a PIF initiative around December 2012. They were sent out to retailers to use as giveaway items, or just randomly placed in orders. We have asked (and appreciate that so many have complied!) that these diapers NEVER be sold - only gifted to others. There are 6 Unicorn Dipes out there. These were given as prizes in our What Would You Do for a Unicorn Contest. These diapers have the AppleCheeks Unicorn embroidered on the Wing. Bee Happy was our 2014 MommyCon exclusive. This special swim diaper was ONLY available for purchase in person at MommyCon events. Check our facebook page often to see if we'll be at a MommyCon near you! Finally (so far), we released Get Real. This was a special tribute diaper to our Brazilian employees and was released to coincide with the Brazil World Cup.


Last but not least, a quick idea of what you can expect at Every Single Reveal no matter what kind of diaper it is. Fun. Lots of fun. Laughter. At us, with us, we're not too worried about why you're laughing... but we're pretty sure you will. Giveaways. We get pretty excited about reveals, and we love having you share that excitement with us. Blow us away with how excited and dedicated you are, and you just might be rewarded with a diaper. A fast paced environment. Reveals tend to get a little crazy. Put 3,000+ people that are passionate and like minded in one virtual room and you're sure to have some conversations started. If the Royal Crowning will be your first reveal, don't stress - you don't have to read every single post or every single comment. Just pay attention to our wall posts - we'll make a new one for each important (or not so important) topic... and remember, you can ALWAYS go back to old events and read through comments and chatter later on :)