Ilana is co-owner of AppleCheeks Reusable Diapers and mother to three girls - Azure, Phoenix and Ione. She's also the owner of A Jaded Mama, a blog about mothering, small business ownership and all things green. When she's not busy coming up with new product ideas, working on social media campaigns and co-managing the business, you'll find her doing handstands, doing pull-ups, co-sleeping, raising school-aged children and reading.

Amy is the other co-owner of AppleCheeks Reusable Diapers and mom to three boys - Bailey, Davray, Sacha, and to beautiful DAUGHTER, River. She's a dedicated and very attached parent and just adores the company of her enormous, gorgeous boys. When she's not busy juggling the company finances, talking on the phone with suppliers and trying to talk Ilana down off a cliff, you'll find her very involved in her community activities and enjoying the great outdoors.

Natalie is the Social Media Coordinator for AppleCheeks Reusable Diapers. You can find her on @AppleCheeksDipe on Twitter or Instagram or the Facebook page! Natalie is the mother of three children - Elinor (6), Grant (3) and Roslyn, who will celebrate her first year of life - fully diapered in AppleCheeks - in December! If you follow her personal account on Instagram @justgnatty, you'll know that she's just a little obsessed with taking fun photos of these diapers and has an outright addiction to MiniZips. Got a blog topic, giveaway wish or product feature idea? Send a note to!

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A First Birthday Party, AppleCheeks-Style!

Several weeks ago, one of our fans in the Facebook group Peace. Love. AppleCheeks. started posting some logo-inspired items she was making for her son's first birthday party. The end result? This totally cute AppleCheeks-style birthday part for Xaviar! Ashley, the mom behind this event, was kind enough to answer a few questions about it, which, in our humble opinions, looks like a FABULOUS time.

1. How did you come up with the idea to do an AppleCheeks-themed birthday party?
My husband and I were discussing birthday themes when he "jokingly" (so he says) brings up AppleCheeks. My eyes lid up in excitement and we started designing Xaviar's party right away!

Props to this awesome dad for helping to plan AND wearing an epic shirt!

2. How long did it take to create all of the amazing custom decorations? Did you save any of them?
Approximately 4-5 weeks with designing, cutting and putting together included.
The confetti alone took approximately 7 hours!

I saved my son's cup that we gave as party favours for the kids and my son's banner to put in his room that I'm currently designing to be AppleCheeks theme.

Super cute favour cups!

3. How did your friends, family and party attendees respond to the decorations?
They LOVED everything and kept asking questions about AppleCheeks which made me happy. Xaviar's party even has a future momma thinking of using AppleCheeks! 

We love the use of the diapers as balloon weights!

4. Do you have friends and family who use AppleCheeks?
Yes! Carolyn P. and her family were at Xaviar's party rocking her nursing scarf!

She is indeed rocking that scarf!

5. Did having an online community of fellow fans of the brand have an influence on your decision to have an AppleCheeks-themed party?

Being in the online community has helped me a lot with overcoming PPD so I will say yes! My love for AppleCheeks is just for the diapers but for the community and friendship it has given me.

We are ALL about community...and cake. ;)

6. What does your family think about the fan culture surrounding the brand?
My family at first thought I was crazy, but now are in love with how much passion and love I have for AppleCheeks!

The incredible cake! So cute.

What about you? Have you planned or decorated events around AppleCheeks? We'd love to see them - tag us on Instagram, share on our Facebook wall or send a note to! You never know, we might feature YOUR event on our social media channels!

p.s. We had the pleasure of meeting Ashley and her family when they came to our Toronto fan meet and greet!


How Did 2015 Wrap Up?

Happy New Year! We're a week into a brand new, fresh year, so how about a look back to how 2015 finished up? You know without asking that there was gorgeous fluff involved!

Did you see our latest retailer exclusive? Prairie Sky, a stunning and rich blue shade, is available only from Tiny TreeHugger. This beautiful hue comes in size 1 and 2 covers and all three sac sizes!

As the longest online and brick & mortar boutique serving Southern Manitoba, TTH is pleased to provide the highest quality eco-friendly family items ranging from litterless lunch goods, baby carriers, to cloth diapers and necessities for living a green life, right from the heart of the prairies. Relive the fun of our Great White North reveal event and catch Amy & Ilana McKenzie, along with Pam, owner of TTH, acting like, well, Canadians! Love your toque! Pass the maple syrup, eh?



Just a few weeks later, we unveiled our latest print additions to the lineups. You want more apples? You got 'em! We heard your requests for additional colourways in the ever-popular Delicious theme and presented To the Core (inspired by Lavender Fields and RipTide) and Out of the Blue (inspired by Periwinkle and Sailors Blue).

These fun little numbers are available currently in size 1 and size 2 covers, along with size 1 sacs and MiniZips, and will soon be up for grabs in size 3 and Learning Pants. Yes, you read that right! Stay tuned to our Facebook page and Instagram feed (@applecheeksdipe) for all the details as we strive to meet your needs (and dreams!) with our product lineup!

We hope you loved each and every release of 2015 as much as we enjoyed bringing them to you! Just WAIT until you see what is coming this year!


Learning Pants 101

At long last, Learning Pants are finally available and starting to see some use by our very patient fans and their little ones! Have questions about the sizing or how on earth to get those inserts in the size S? This short and sweet post is for YOU!

Made from a poly-cotton blend and lined with PUL where your little person most needs it, AppleCheeks Learning Pants are the perfect transition product for the child who is mostly ready for underwear but still has the occasional accident.

Two layers of super absorbent microterry in the wet zone make these pants perfect for those moments when the potty is just a little too far, and for kids who really can't hold it, an extra insert boosts absorbency right where it's needed!

Please note that these Learning Pants are not intended to replace diapers. If your child is showing signs of readiness and awareness, then Learning Pants are for her!

If you're using the Learning Pants, you may have noticed that the included insert can be a little tricky to place in the size S. Natalie made a short video to demonstrate one way that may make it less stressful. Have other tips? Feel free to comment or send her an email:! We'd LOVE to hear your feedback on these, such as how they work for you and how they fit your little one. Reach out to us here, via email, on Facebook or Instagram!



Retailer Exclusives: Mermaids at Play, FAQs answered!

If you’re familiar with AppleCheeks fandom, you’ll know that mythical creatures are an everyday part of the lore and fun - especially unicorns. Second only to our love of those beautiful glittery beings is our affection for rulers of another realm - mermaids. We couldn’t resist a little splashy fun for revealing our latest retailer exclusive - Ocean Playground from Fluffy Bottom Babies! Check out our reveal video:


This visual stunner marks the first time that retailer exclusive is a print. It comes in size 1 and size 2 covers, all three sizes of storage sacs (MiniZips, size 1 and size 2), as well as custom bandana bibs to match the items. The retailer Fluffy Bottom Babies is located in Nova Scotia, known as Canada’s “Ocean Playground.”



It was our pleasure to work with Ivy Liu, owner of Fluffy Bottom Babies, for over a year (!!!) to bring you this lovely fluff collection. Fluffy Bottom Babies is an independent retailer - both brick and mortar and online - born in Bedford, Nova Scotia in 2011. They specialize in hand-picked unique baby and children’s products, including: eco-friendly and sustainable feeding items, modern cloth diapers, safe baby carriers, natural skincare products, non-plug toys as well as stylish handmade clothing and footwear for children up to 6 years of age.

Curious about the process of retailer exclusives? Here are some answers to FAQs!

1. What's the first step in the retailer exclusive process? How are retailers selected?

All the retailers who wish to enter into the drawing for this may do so and then selects two winners. We usually make it so that one Canadian and one US retailer are drawn.

2. How much input does the retailer have in colour selection?

Very much! They pretty much tell us whatever colour they want and, assuming it doesn`t conflict with what we have planned, we go with it.

3. Who picks the name for the exclusive?

Usually Amy in conjunction with the retailer.

4. Who designs the custom tag?

Ilana works with the logo of the retailer and designs it with her mad skills.

5. What determines how long a retailer holds an exclusive?

There are many factors that come into play but generally a retailer holds an exclusive for 2 years.

6. Is there a maximum number of retailers for exclusives at any one point in time?

We try to do two a year, spread throughout the year. That doesn`t always happen but its always the plan. ;)

7. What's your favourite part of the retailer exclusive process?

Our favourite part of this process is working closely with a retailer in a collaborative way, towards a common goal. Also, finalizing the colour and name and seeing the custom label are all up there too!


Do AppleCheeks Work on Newborns?

One of our Ambassadors, Melissa, recently gave birth to TWINS! She graciously shared some photos with us of these precious rainbow babies (a rainbow baby is one born after a loss), so please enjoy this brother and sister in their gorgeous fluff. Just when you thought there wasn’t anything better than fresh squish in AppleCheeks… try TWO of them! Follow Melissa @sweetcheeks6980 to watch these little babies grow!

approximate weights: 4 lb, 12 oz (left), 5 lb 14 oz (right) 


Naptime with their beautiful mama!


approximate weights: 4 lb 9 oz (left), 5 lb 14 oz (right)


As these photos show, AppleCheeks can be used directly from birth! The ruffles and elastic provide a supremely comfortable fit that can be customized around the cord and even the slimmest of newborn legs. As these babies grow, they will be able to continue to use these same size 1 covers for several months - or even years - talk about a reusable product! Melissa is using our 2-pli inserts folded in quarters. Our custom-milled silky soft organic bamboo/cotton inserts can be folded in myriad ways to fit all of our covers, on a variety of body shapes!

Thank you for sharing your journey with us, Melissa! We have been waiting for most of the year to see these little sweeties. We are delighted to have you as part of our family, and we look forward to watching these babies grow. Please continue to spam us with photos of them in their beautiful fluff!

We'd love to see YOUR newborns in our diapers! Feel free to post to our Facebook page or join our fan group Peace. Love. AppleCheeks., where we have a whole album devoted to newborns in AppleCheeks! Warning: the photos may inspire you to #buyalltheapplecheeks and want a new baby to put them on!