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Ilana is co-owner of AppleCheeks Reusable Diapers and mother to three girls - Azure, Phoenix and Ione. She's also the owner of A Jaded Mama, a blog about mothering, small business ownership and all things green. When she's not busy coming up with new product ideas, working on social media campaigns and co-managing the business, you'll find her doing handstands, doing pull-ups, co-sleeping, raising school-aged children and reading.

Amy is the other co-owner of AppleCheeks Reusable Diapers and mom to three boys - Bailey, Davray, Sacha, and to beautiful DAUGHTER, River. She's a dedicated and very attached parent and just adores the company of her enormous, gorgeous boys. When she's not busy juggling the company finances, talking on the phone with suppliers and trying to talk Ilana down off a cliff, you'll find her very involved in her community activities and enjoying the great outdoors.

Natalie is the Social Media Coordinator for AppleCheeks Reusable Diapers. You can find her on @AppleCheeksDipe on Twitter or Instagram or the Facebook page! Natalie is the mother of three children - Elinor (6), Grant (3) and Roslyn, who will celebrate her first year of life - fully diapered in AppleCheeks - in December! If you follow her personal account on Instagram @justgnatty, you'll know that she's just a little obsessed with taking fun photos of these diapers and has an outright addiction to MiniZips. Got a blog topic, giveaway wish or product feature idea? Send a note to!

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Nursing in Public - Exercising our rights

Breastfeeding Protection Petition

We were shocked and saddened today to read this blog post by a local mother. It's 2011, people! Tolerance and understanding are two concepts that we pride ourselves on as human beings, and Montreal is a pretty progressive town to live in when it comes to stuff like this, no? We thought so until now, anyways.

Breastfeeding in public is NOT something we need to feel ashamed of anymore, and we can only hope that the reaction of this clerk, and the reactions of her peers will be dealt with appropriately. Let's chalk it up to lack of education and hope that this chain uses the strong reaction of the mom community to clearly establish policy and communicate it to all its employees that nursing is okay in its stores! Maybe some sensitivity training is in order.

In the meantime, we wanted to let all the local moms know about a nurse-in that will be taking place on January 19, from 1:00 - 1:30pm. Here is the Facebook link to the event. And for anyone who is not local and feels compelled to let the store know how they feel about this matter, please refer to this blog post for contact information. Canadians can also click the link above to add their name to a petition asking the Harper Government to officially improve the breastfeeding support offered to nursing moms.

Another Mother, you have our FULL support on this matter!

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Reader Comments (4)

That is shameful! I don't know how it is in Canada, but most states in the US have laws protecting the rights of breastfeeding moms. When I was nursing, I carried a printout of my rights in the diaper bag, in case I ever had trouble with anyone. Thankfully, I didn't.

January 7, 2011 | Unregistered CommenterElizabeth Flora Ross

Thanks Apple Cheeks for sharing this story and thank you Elizabeth for the great idea to carry a printout of our rights in the diaper bag. As a new and proudly breastfeeding mom from Montreal this is something I hadn't thought of and will definitely do!

January 8, 2011 | Unregistered CommenterJackie

I'm a mum of two from Montreal and whenI first heard this story I only half believed it. I didn't really think it could be possible for anyone to be so ignorant. I love breastfeeding. I have always felt very natural and at ease nursing my baby whenever and wherever I needed to. I've never had a problem until last week. I was at a shopping center on the south shore where a company selling garden furniture had a few garden swings on display. There were several people sitting in swings chatting. I decided to stop to ask a few questions and since my 4 month old was hungry I sat and breast fed while waiting for an employee. When the clerk approached me she looked at me with absolute disgust and asked if I was breastfeeding. (she had to ask as I was completely covered, not that that should matter). I answered yes proudly. Despite her expression I was astounded when she told me that I would have to leave because "this is public". When I protested, saying that breastfeeding is quite acceptable in public now, she tried to cover, and said that she had nothing against it, she didn't make "la loi". Now, what law she was referring to is a mystery. I left and lodged a complaint immediately with the shopping center administration. I also plan to contact the company and ask for an apology. The worst part in all this is not the hurt and humiliation I felt at the time, but rather the fact that I have lost my ease with breastfeeding in public. I now feel self conscious and I have this terrible feeling that I have lost something precious.
Here's the thing though. I have this one niggling doubt. I was sitting on their merchandise. I wasn't the only one, and I was actually intendiing to ask some questions about the swings, but it makes me wonder if somehow that clouds up the issue. Can someone help me out with this? Is there any way the company can justify her asking me to leave?

April 23, 2011 | Unregistered CommenterKama

Absolutely not! She had no right to comment or to ask you to leave. I would be contacting the press IMMEDIATELY. After what happened at Les Ailes I am surprised that anyone would dare say anything to you. I am so sorry to hear of your experience. You should for sure be lodging complaints with both the management and the media!

April 24, 2011 | Registered CommenterAppleCheeks

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