Ilana is co-owner of AppleCheeks Reusable Diapers and mother to three girls - Azure, Phoenix and Ione. She's also the owner of A Jaded Mama, a blog about mothering, small business ownership and all things green. When she's not busy coming up with new product ideas, working on social media campaigns and co-managing the business, you'll find her doing handstands, doing pull-ups, co-sleeping, raising school-aged children and reading.

Amy is the other co-owner of AppleCheeks Reusable Diapers and mom to three boys - Bailey, Davray, Sacha, and to beautiful DAUGHTER, River. She's a dedicated and very attached parent and just adores the company of her enormous, gorgeous boys. When she's not busy juggling the company finances, talking on the phone with suppliers and trying to talk Ilana down off a cliff, you'll find her very involved in her community activities and enjoying the great outdoors.

Natalie is the Social Media Coordinator for AppleCheeks Reusable Diapers. You can find her on @AppleCheeksDipe on Twitter or Instagram or the Facebook page! Natalie is the mother of three children - Elinor (6), Grant (3) and Roslyn, who will celebrate her first year of life - fully diapered in AppleCheeks - in December! If you follow her personal account on Instagram @justgnatty, you'll know that she's just a little obsessed with taking fun photos of these diapers and has an outright addiction to MiniZips. Got a blog topic, giveaway wish or product feature idea? Send a note to!

Social Stuff


Dragon's Den

Companies We Support
Our Favourite Blogs

AppleCheeks Cares



What do AppleCheeks Cloth Diapers mean to you? You may think of them as your hobby; perhaps as your favourite brand, with gorgeous solids, fun custom prints, excellent customer support and an engaging, generous online community. You may just think of them as a diaper in your stash that you enjoy reaching for at the next change. For some fans and retailers, though, AppleCheeks are more precious - they are a way to support causes and charities near and dear to their hearts, all while clothing a baby’s bum in the best fluff on the market. AppleCheeks is a proud partner in these varied ventures.

The most recent charity initiative with AppleCheeks is by retailer My Lil Sweet Pea (, with their exclusive release Believe. It is Sailor’s Blue with St-Lucia-coloured snaps and a custom tag on the back. A portion of the proceeds from the sale of Believe covers and sacs - both available in all three sizes - will go to Kerry’s Place ( Kerry’s Place is an organization providing services to families affected by Autism Spectrum Disorder, including the family behind MLSP, whose oldest child was diagnosed with ASD shortly before his 4th birthday. Along with MLSP’s contribution to Kerry’s Place, AppleCheeks Cloth Diapers will donate a portion of proceeds to Autism Canada ( Believe is the perfect complement to MLSP’s first charity release, called Hope. Hope was St-Lucia with navy snaps and a custom wing tag, featuring a puzzle piece image in honor of autism awareness. It is no longer in production due to the release of Believe, but thanks to Hope, MLSP was able to raise $900 for Unity for Autism ( For more about MLSP and Believe, read the blog here:

Believe Hope 

The Baby Bum ( is another retailer with a passion for a cause - first came their charity release called Lil Trooper. It is Lake Echo with royal blue snaps and a custom wing tag. This cover was released to bring awareness to Juvenile Arthritis, and a portion of the proceeds goes to support the Arthritis Foundation via Team Calvinator and His Robots. (Find them on Facebook!) Calvin is the son of Sarah, the owner of TBB, and has been diagnosed with Juvenile Idiopathic Arthritis. He is currently seeing some benefit from a new medication as part of a research study. For more about Juvenile Arthritis, visit

Lil Trooper

The Baby Bum also teamed up with an AppleCheeks fan and Ambassador, Melissa, to release Remission, which is Lemon Zest with crimson red snaps and a custom wing tag. Melissa heads up a fundraising team for the Leukemia & Lymphoma Society's Light The Night Walk in honor of a family member fighting Multiple Myeloma, and a portion of the proceeds from Remission goes to her efforts with Team Walk with a Lymph.


For die-hard AppleCheeks collectors and fans, Cocoa Bean - Dark Chocolate with multi-coloured snaps - is among the most coveted covers. It was offered in very limited quantities - 10 per size - in a 2012 charity auction with proceeds benefiting Free the Children. Be sure to read the post here on this effort:

Cocoa Bean

AppleCheeks recognized a need in the cloth diaper market for a more generous diaper, and introduced size 3 covers for children who potty learn at a later age or larger size for various reasons, including special needs. A portion of the sales from size 3s goes to the Canadian Down Syndrome Society.

Do you have any of these extra special AppleCheeks in your stash? What charities and causes do you support in your household?












The Struggle Is Real

Why AppleCheeks Addictions Happen

What IS it about these ruffley colourful diapers? Let’s explore some reasons why so many of us struggle on a daily basis with the addiction called #buyalltheapplecheeks.

1. The Thrill of the Hunt: There is such a great rush of satisfaction when you find what you’re searching for. Found that HTF for retail? Your feet won’t even touch the ground as you stalk the mailbox for a few days! Even if it’s just rounding out your storage sac collection with readily available options, you can feel accomplished. Now you can take that stash shot you’ve been putting off! And who wants to be a procrastinator?

2. They Always Fit: Ok, what mommy really enjoys shopping for new underwear, swimwear, jeans or cute AND comfy shoes? Shopping is sometimes more hassle than it’s worth when you’re a grownup. But shopping for your kids is a different story - you KNOW that fluff is going to look amazing on your baby’s bum! Just think of the memories you’ll make - playing outside, reading books, snuggling for naps, doing laundry - all while admiring your latest purchase.

3. You’re Buying for the Household: Buying household products like laundry detergent and toilet paper can be less than thrilling. They’re heavy and bulky and just get used up. But AppleCheeks? They will beautify your life and you can use them again and again! You’re obtaining a useful product that is environmentally-friendly and contributes to a happier planet AND a happier house! So what did you do today? Fulfilled your duty as procurement agent. Way to go!

4. You’ve Got Mail: Who DOESN’T like something in the mailbox other than bills, catalogs and magazines you never have time to read? A package addressed personally to YOU. Maybe you have purchased so many diapers you can’t remember exactly what’s in that envelope. (It’s ok, we’ve all been there.) Maybe you finally ordered fluff after a long hiatus. (It’s ok, we’ve all been there, too.) Even if you know exactly what you’re expecting, sometimes there’s a little surprise from the Fluff Fairy, or maybe a retailer threw in a fun sample for you! And there’s nothing like getting a new release in hand for the first time after seeing it on the screen, right?

These are just some of the reasons why even the strongest of us get sucked in to the swirly rainbow vortex of AppleCheeks. I’ve been in your shoes. Lurking from afar in the Facebook groups, smirking that you’ll NEVER become one of those crazy people who pose their diapers for photos, or spend hours online looking for your dire ISO, or covet the HTF colours. If you want to avoid this predicament, I really don’t have any advice, because it just takes one to get hooked. I’d never tell you to NOT try AppleCheeks - the best option out there - so you may as well give in. No regrets. Go forth and #buyalltheapplecheeks!!


Fresh Prints for the Bum!

We finally revealed our long-awaited NEW PRINTS yesterday! Meet Irrelephant and Parade!


These beautiful prints feature graceful mommy and baby elephants in shades both familiar and brand new to your AppleCheeks stash! They are available NOW at your favorite retailer! If you don't have a bum in diapers, or you just can't get enough of this gorgeous artwork, there are also size 1 storage sacs and MiniZips available!


 As with all of our custom designed prints, there are apples and apple logo motifs sprinkled throughout. Can you find them all? Do you have a favorite character on these prints?

Speaking of character, if you missed the reveal video, be sure to check out some hidden talents of the staff at HQ! Here's a chance to put manes with faces! As always, you'll be the first to know about tour dates for these singing sensations.


June is just around the corner and of course we have some fun things in store for you. Stay tuned!



Meet Andrea - New to Cloth, New to AppleCheeks, New to Motherhood!

Everyone's cloth diapering journey begins somewhere. It just so happens that sometimes we're lucky enough to see the start, know the story, and partner up with someone so we can follow the journey. This summer, we will be following Andrea and her husband's journey as they become new parents... and use AppleCheeks. Andrea made the decision to use cloth early in her pregnancy, and decided right from the start to go with AppleCheeks (because duh.), and we are so excited to have her doing some guest blogging for us! We thought a series of posts from a person that really truly is brand new to cloth diapering would be extra special for some of you that are on the fence; and will likely bring back some memories for those of you that already use AppleCheeks. Before Andrea's little princess arrives, we thought it would be nice to spend some time getting to know her, so we had a quick chat with her about all things diapers, baby, and new mom-ing.
Can you tell us a little about you and your partner? 
My husband, Colin, and I met when we were attending Queens University. My parents met there, as did Colin’s, and I believe we were both looking for the love and partnership that they found. We have been together for eight years, married for two, and live with our two adopted kitties, Duke and Duchess, in Toronto. I am the free-spirited hippy and he is the career driven business man, total opposites that balance each other out. 

What made you decide cloth diapering was the right choice for your family?
I care greatly for nature and am very sensitive to how human beings have impacted this planet's environment. I try to live a life that respects the Earth. Cloth diapering is far more environmentally friendly than disposables, and that was the number one reason why I chose to use cloth diapers for our child. The major bonus is that it is much more cost affective and healthier for my precious baby’s bum. 

What are you most nervous about?
I am not nervous about cloth diapering but I am nervous to be a mother, which I think is the norm. I have a lot of experience with newborns, but nothing can truly prepare me for what is to come. I am nervous about the lack of control that comes with parenting and just hope that I can raise a happy and healthy individual, who makes this world a better place in some way

How did you first hear about AppleCheeks?
I have a friend who has used AppleCheeks with her children. When she had her twins, I was at the beginning of my pregnancy, I would go help her with the girls and couldn’t believe the stark difference between AppleCheeks and all the disposables I had used in the past, with my nieces and nephews. No leakage, no irritated bums, and the cutest little fluff bums I have ever seen! I knew instantly that I was going to be an AppleCheeks Mom.

What's got you most excited about starting your cloth diapering journey?
I am so excited to see my little girl in cloth diapers. There is nothing cuter than a baby bum in colourful fluff! I honestly experience a rush/high every time I purchase a new colour…I am fully addicted! 

What does Colin think of all of this? 
Initially my husband was not supportive of cloth diapering. He just didn’t get it. It took some serious convincing to get him to “see the light” but now he is fully on board. I explained the cost benefits and that is what did it. So while the environmental aspect did it for me, he was more enticed by the cost benefits. I don’t know if he will be much help when it comes to the laundry, but as the sole provider for our household I think that is acceptable. 

Can we oooh and ahhh over your bump for a minute?? When's your due date, and how hows pregnancy been treating you??
I am due July 18th and SO excited to get there! I have found pregnancy to be quite an adjustment. In the first trimester I was exhausted and constantly nauseas, and that was tough. In the second trimester I felt great, and there was 10 weeks in there that I was doing very well! Then came the third trimester, and with that came discomfort and more fatigue. I try to stay active, walking or swimming everyday, but it is a struggle to not feel like my normal athletic self. However, when I feel my baby girl move (and she moves a lot) I am reminded of how this process is leading to the miracle of life, and that makes it all worth it! I am so excited to be a Mom.


And that's all we have for you today! Be sure to follow Andrea on instagram @a_vegan_frenke so you can wait (not so) patiently for her little girl to make a debut with us! We can't wait to follow Andrea's journey, see some cute newborn squish pictures and hear about how she and Colin handle the introduction to Parenthood, AppleCheeks, and Cloth Diapering all at once!


It's Open Season for a New Release!



Ah, there’s nothing like an AppleCheeks reveal party on the horizon! Behind the scenes, we’re already getting ready to make it a FUN and wild ride! If you haven’t joined the event yet, be sure to do so on Facebook! (AppleCheeks on Safari!)

You may spot some fun, goofy and creative photos filtering through your Instagram and Facebook feeds of mysteriously and/or brightly wrapped packages with dire threats to not open until a certain date. What are those? Those are the packages from HQ sent to AppleCheeks Ambassadors and maybe even a Super Fan! The Ambassadors are hand-selected by Amy & Ilana for their hardcore love and devotion to the brand, exclusive AppleCheeks use, and having fun with the fans and products on social media outlets. Most reveals feature a Super Fan or two, also! A Super Fan is a specially selected fan who receives the new release just like the Ambassadors for one reveal. If you hang out in the Peace. Love. AppleCheeks group or hunt down various tags on Instagram (#AppleCheeks, #peaceloveapplecheeks, #applecheeks365, #AppleCheeksAmbassador, #AppleCheeksSuperFan), or climb aboard the reveal event (#ACSafari), you’ll be sure to catch a glimpse the teaser shots leading up to the party!