The past couple months were filled with 3 more reveals!!! Time to catch up and have all the fun info here so you can access it easily and laugh at our reveal videos ;)
First, we revealed that Swim Diaper color Mojito has been retired. That's the bad news. The good news is that it was replaced by not one, but TWO new colors! Beth and Katie got to be together for the reveal for the first time in a long time. And though there wasn't any reveal video planned.... or even recorded in advance... those two posted a series of videos to liven up the party. Including this one that revealed the new swim diapers.
What nobody told Beth is that "Pop Tart" was as ridiculously named as she thought. It was actually her tribute diaper, and shortly after the video above was posted, iLana hijacked the party Beth was running and posted this video revealing the REAL name.
Just a little while later, we prepared for Spring with the reveals of First Crush and Crazy Love. These Easter-themed tags might just be our favorite yet (although we say that just about each time there's a new tag). With another party and some AMAZING #applecheeksart entries (see the winners here) the AppleCheeks staff had a little mistake thanks to autocorrect and our texting habits.
As if that wasn't enough for this season, we also had a collaboration in the works with Itzy Ritzy! Unfortunately, the timing didn't work out quite as well as we had hoped, and we ended up releasing scarves right as Spring really truly showed up. BUT lucky for our fans, these gorgeous infinity scarves won't ever go out of style. And they are lightweight enough to wear whenever you feel like AppleCheeks-ing your outfit.
These scarves are great for everyday use... and our ambassadors and fans have found tons of other uses for them as well. Itzy Ritzy labels them as breastfeeding scarves as they are HUGE once untwisted and opened up - large enough to keep you and your baby covered, but light enough that neither of you get uncomfortable!
The fun isn't over yet! We have another party planned for next week where we'll be announcing some behind the scene changes.